CAFE SANTO DOMINGO (RE-BRAND)

Café Santo Domingo has always been a staple in Dominican homes — a scent, a sip, a memory. But visually, the brand no longer reflected the heart of the city it was named after. I reimagined the identity by asking: what does Santo Domingo feel like? The answer came in pieces — the call of the cigua palmera at dawn, a blooming flor de cayena on a balcony, the quiet rhythm of coffee beans drying in the sun. These became the core of the new visual language. Through warm tones, organic illustrations, and a storytelling-driven design, the brand now feels like home again — rooted in heritage, alive with culture, and ready for the future.

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