PROJECTS
This collection highlights my strongest work across brand identity, packaging, and visual communication. I focus on thoughtful design decisions, storytelling through imagery, and creating solutions that feel both strategic and memorable. Dive into each project to learn more about my role, process, and outcomes.
CAFÉ SANTO DOMINGO
This project reimagines the visual identity of Café Santo Domingo, one of the Dominican Republic’s most iconic coffee brands. The redesign balances heritage and modernity honoring the brand’s deep cultural roots while making the product more visually compelling on today’s shelves.
TO A BUTTERFLY
The goal of this project was to translate poetry into a multisensory visual object. Taking inspiration from butterfly wing structures, I designed a layered die-cut system that gradually reveals intricate patterns and vibrant imagery. The material choices Neenah textured papers and gold foil create contrast and depth while reinforcing the poetic tone and handcrafted nature of the piece.
MEMPHIS STAMPS
A stamp collection inspired by the bold energy of the Memphis Movement. This series highlights iconic furniture pieces and design motifs from the era using geometric forms, saturated color, and playful composition. The set celebrates a pivotal moment in postmodern design, transforming functional postage into a vibrant display of creativity and cultural influence.
LA CASA DE LA CAÑA
This project reimagines the visual identity of La Casa de la Caña, a Dominican liquor brand rooted in sugarcane tradition. The redesign balances heritage and refinement, honoring the brand’s cultural essence while presenting a modern and sophisticated look that reflects the quality of its rum.
DUBAI SAFARI PARK
This project rebrands Dubai Safari Park, a landmark celebrating the city’s connection to wildlife and innovation. The new identity blends nature and modernity, inspired by Dubai’s landscape, architecture, and native animals. It captures the park’s spirit of exploration and conservation while reflecting the luxury and vibrancy of Dubai’s cultural identity.
CHICCORE
This project introduces Chiccore, a smart wardrobe app that merges fashion, comfort, and technology. Designed to simplify the process of getting dressed, the app uses AI and weather integration to create personalized outfit suggestions based on the user’s lifestyle. Chiccore transforms daily dressing into an experience of ease, confidence, and self-expression, connecting style with how people truly feel.
