LA CASA DE LA CAÑA (RE-BRAND)

La Casa de la Caña had strong roots as a Dominican liquor brand, but its original logo felt too playful — almost childish — and didn’t reflect the elegance or boldness expected from a liquor store. The identity lacked the presence and maturity the name deserved. For the rebrand, I focused on creating a visual language that felt more refined, grounded, and distinctly Dominican. I drew inspiration from traditional materials, earthy textures, and clean, confident typography to give the brand a sense of heritage and strength. The result is a modern, more serious identity that better represents the quality of the product and the pride of its cultural background.

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